Digital toolbox for employers

Would you like to help new colleagues from abroad settle into the company?

The guide “Peer mentoring in companies” offers you:

• practical tips
• Contact points
• and assistance

to make your role as a mentor successful and effective.

Find out how you as a colleague can actively support the integration process of international skilled workers and contribute to a welcoming culture – both inside and outside the workplace.

Bremen offers more than just attractive jobs – the city stands for short distances, a high quality of life, cultural diversity and a dynamic economic environment. Incorporating these strengths into your employer communication can help you to attract, inspire and retain skilled workers in the long term.

In cooperation with the University of Bremen, it was shown that companies that make the advantages of their location visible differentiate themselves authentically and successfully in the competition for talent.

Why location communication is important:

• Emotional added value: For many applicants, it’s not just the workplace that counts, but also the quality of life in their place of residence.
• Authenticity: A clear connection to the location makes your employer profile credible and unique.
• Competitive advantage: Bremen can score points with arguments such as good accessibility, low cost of living and high recreational value, especially in the face of supra-regional competition.

Further information can be found in the theme world.

For each regulars’ table, we publish a brief review with insights into the content, discussions and ideas. It’s worth taking a look at previous events – for orientation, inspiration or to delve deeper into specific topics.

Targeted location communication creates emotional loyalty, underlines the uniqueness of your company profile and gives you an advantage in the competition for skilled workers.

Based on the findings developed in collaboration with the University of Bremen, we have compiled practical recommendations on how you can integrate the strengths of Bremen as a location into your employer communication.

The students’ recommendations:

• Emphasize locational advantages in job advertisements
  Add references to the quality of life, cultural diversity or good mobility options in Bremen to your job advertisements.
• Expand career pages in a targeted manner
  Integrate location information on your careers page – for example with short city portraits, experience reports or links to leisure activities.
• Involve employees as location ambassadors
  Let your employees tell you authentically why they have chosen Bremen as the center of their lives.
• Make additional offers visible
  Make benefits such as job tickets, bicycle leasing, cooperation with cultural institutions or company support offers for newcomers visible in a targeted manner.
• Use events and networks
  Present your company at local events, university projects or industry events and emphasize your regional roots.

We will be happy to send you the results of the project on request. To do so, please contact fachkraefteservice@wfb-bremen.de.

As part of the Avanja Recruiting Challenge, Bremen-based companies tested innovative approaches to specifically attract women to IT professions. The resulting findings were summarized in practice-oriented white papers. These offer concrete recommendations for more diverse recruiting and are available to download free of charge.

A strong employer brand is not only created through good working conditions, but also through their credible visibility. Employer seals are a proven instrument for making your own commitment to topics such as family friendliness, fairness and employee orientation visible to the outside world. They can increase attractiveness in the competition for skilled workers and create trust among applicants.

Examples of employer seals

• Family-friendly award (Bremen)
  Regional award for Bremen companies with a special focus on family friendliness.
• audit berufundfamilie
  Nationwide certificate for the sustainable design of family-friendly personnel policies.
• Family-friendly employer quality seal
  Recognition for employers who successfully integrate family-friendly measures into everyday working life.
• Fair Company
  Award for companies that guarantee fair working conditions, especially for career starters.
• Top Company seal (kununu)
  Rating-based seal of approval, awarded on the basis of positive employer ratings from employees.
• Top Employers certification
  Internationally recognized certification for companies with outstanding employee conditions.
• Great Place to Work award
  Award for companies that achieve particularly good results in employee surveys.